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Spec work

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This campaign started with the question:

"How can Whole Foods stand out in today's saturated grocery market?"

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My answer: Whole Foods integrates into local communities by promoting sustainable living and helping locals grow their own produce. 

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I created the entire campaign from the concept and visual designs,

to the copy and final executions.

Logo

Campaign logo concept

Community Gardens

Whole Foods creates and rents vegetable patches to locals. 

Personalized Spaces

To add to the fun, each person's allotment is given its own 'brand'.

Biodegradable Book 

Owners receive an advice book with plantable pages containing seeds.

In-store Advertising

Sponsored Markets

Whole Foods sponsors annual sustainability-themed markets

for allotment owners and local businesses to sell their produce.

 Customers power the food stalls.

Used biodegradable cups are given flowers for customers to plant back at home.

Food waste is collected and used as compost for the local allotment.

Awards

Winners of "Best Allotment" and "Best Produce" receive sustainability-themed prizes.

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